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Korean culture

Welcome to the online Korean store KJ Market. We offer a selection of Korean food and Korean food preparation. We regularly strive to increase the selection of products. All your feedback is welcome. We send orders to Slovenia, Croatia, Austria, Germany, Hungary, Italy. Take a look at our collection of original and customized recipes for preparing Korean traditional dishes. We also recommend Korean Language instructions (on-line). Production of homemade Korean Kimchi and Korean cooking courses for small groups (3-6 people) is in preparation.

Thank you, Team KJ-Market

Korean Food and Tradition

Since ancient times, the Korean people have maintained a belief that food and medicine have the same origin and hence perform the same function, following the adage that 'food is the best medicine'. They believe that health and illness alike come from the food they consume and how they eat it, and this idea has played a crucial role in the development of traditional Korean medicine whose basic principle is that we should use medicine only after food has failed.

Kimchi

Now beginning to gain a worldwide reputation as a representative food of Korea, kimchi has been praised for its anti-carcinogenic properties and nutritional value, as well as numerous variations that create excitingly diverse flavors and tastes. The most common type of kimchi is made by mixing salted white cabbage with kimchi paste made of chili powder, garlic, spring onion, Korean radish ginger, fish sauce and other ingredients like fresh seafood. Kimchi can be eaten fresh but is normally consumed after fermenting it for several days. Kimchi is normally eaten after fermenting it for several days although some prefer called mugeunji, (ripe kimchi) which is fully fermented for over one year.

The ingredients of kimchi vary according to each region and its special local produce and traditions. Seoul, for instance, is famous for gungjung kimchi (royal kimchi), bossam kimchi (wrapped kimchi), chonggak kimchi (whole radish kimchi), and kkakdugi (cubed radish kimchi), while Jeolla-do Province is well known for its godeulppaegi kimchi (Korean lettuce kimchi) and gat kimchi (leaf mustard kimchi).

In 2001, the Codex Alimentarius Commission listed Korean kimchi in the internationally recognized standards, and in 2012 officially recognized the term "kimchi cabbage," which had previously been referred to as "Chinese cabbage" until then. In 2006, a US health magazine, Health Magazine, selected kimchi as one of the five healthiest foods on earth.

  • Korean Kimchi (more than 250 kind)
    Korean national dish made from fermented vegetables and with various spices that Koreans have been eating for 3000 years. It is considered an almost indispensable side dish, but it is also used as a basis for the preparation of many dishes. Supposedly, regular consumption of kimchi is one of the reasons for their slim figure.
  • Bibimbap. Cooked rice served with fresh and seasoned vegetables, minced beef and chili paste. Bibimbap (literally “mixed rice”) is essentially a dish of cooked rice served after mixing it with an assortment of fresh and seasoned vegetables, fried egg, minced beef and other ingredients before cooking. The dish is closely related with Jeonju, a UNESCO-designated "City of Gastronomy," where food-related festivals, including the Bibimbap Festival, are held every autumn, attracting gastronomes from across Korea and beyond. Bibimbap has recently begun to attract worldwide attention for its nutritional balance, which is said to help keep those who eat it free from geriatric diseases, and is now generally cited as one of the three most representative dishes of Korean cuisine along with kimchi and bulgogi by enthusiasts outside Korea..
Korejski Bibimpap

What is Korean beauty, or K-beauty?

By now, you probably have already heard about Korean beauty, known as "K-beauty" for short, and might even be a fan of Korean beauty products and/or the infamous multistep Korean skin care regimen.
At a fundamental and basic level, Korean beauty products are ones that originate and are made in Korea. The products are typically created with the Korean beauty philosophy in mind. Here's what that entails.

Korean Beauty products are designed to work long term
There’s an emphasis on gently nurturing the skin toward your desired results, whatever they may be, with consistency and a highly personalized skin care routine. I often liken to it working out. A crash diet might "work," but the results typically are hard to keep, or worse, this kind of dieting could have harmful effects on the body. Instead, a consistently healthy diet and a consistent workout plan give you results that are yours to keep and are safe ways to access well-being. What’s also interesting is that this long-term, gentle approach is what really helps skin get that lit-from-within glow that truly beams with the signature K-beauty healthy, hydrated, bouncy look.

Korean beauty is all about customization

Everyone’s skin is unique, and truly understanding your own skin is a big focus of the Korean beauty philosophy. It doesn't have to be complicated! Take stock of what you’re using, and if you ever have an allergic or negative reaction to a product, see what ingredients were in the products. Then take a product that works well for you and see what ingredients are in that product. Over time, paying attention to ingredients helps you identify patterns—ingredients your skin dislikes and those it loves.

Some products are designed to be flexible and buildable, because not everyone will need or want the same amount of hydration.

Korean beauty ingredients are innovative and inspired by nature.

Whether it’s a serum incorporating ingredients like snail mucin to ampoules that include microneedles made of marine solids, Korean beauty innovates with unique ingredients you often won't find in other skin care.
“Hanbang ingredients are traditional herbal ingredients used in Korean medicines and they’ve long been a staple in Korean life. For example, ginseng root, houttuynia cordata, sacred lotus and rehmannia boast anti-ageing, anti-inflammation and regenerative properties.”

Korean 10-step skin care routine

Contrary to what the media might have you believe, the Korean routine isn’t necessarily 10 steps long. It can be five steps long or even 15 steps long. The 10-step routine really indicates the multilayered nature of the routine going back to the gentle and long-term focus. Here's how this multilayered routine typically goes, and if you want a more in-depth explanation, please see our full 10-step skin care routine guide.

K-Beauty 10-step skin care routine

Contrary to what the media might have you believe, the Korean routine isn’t necessarily 10 steps long. It can be five steps long or even 15 steps long. The 10-step routine really indicates the multilayered nature of the routine going back to the gentle and long-term focus. Here's how this multilayered routine typically goes, and if you want a more in-depth explanation, please see our full 10-step skin care routine guide.

  1. Double cleanse, part one, oil cleanser: Use an oil-based cleanser to remove all oil-based impurities.
  2. Double cleanse, part two, water cleanser: Follow your oil cleanse with a gentle, non-stripping water-based cleanser.
  3. Exfoliator: This is an extra and doesn't have to be every day—it's based on whatever your skin needs.
  4. Hydrating toner: Use a hydrating toner to balance pH and kick-start hydration.
  5. Essence: Essence is primarily geared toward amping up hydration.
  6. Face oils, serums, ampoules: These are the most personalized steps of your routine, which is all about targeting the specific issues you want to address.
  7. Masks: This could be sheet masks or other hydrating masks but doesn't have to be every day.
  8. Eye cream: Eye cream comes next.
  9. Moisturizer: Then seal it all in with a moisturizer.
  10. In the mornings, always finish up with SPF.

Korean society places a cultural emphasis on self-cultivation, as a sign of self-respect and of respect for those around you. In this conformist Asian society, it’s also socially important to live up to certain physical expectations. Women here spend twice as much on beauty products compared to those in markets such as the US. Korean men are thought to spend more on skincare than in any other market.

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